When drivers thrive, communities move forward
Fueling your ride
eThela exists to support South Africa’s e-hailing drivers - empowering them with a fuel card and micro-facility designed for gig-economy realities.
About us
At eThela, we are a team of passionate individuals brought together by a shared vision: to fuel the hustle that keeps communities moving.
What makes us different is that we don’t just talk about inclusion; we design for it. With our backgrounds in problem-solving, strategy, and entrepreneurship, we are building a platform designed around real needs, starting with fuel cards that give drivers breathing room and financial flexibility.
eThela is more than a start-up. It’s a mission to support drivers, strengthen livelihoods, and help the gig economy thrive.
Why we exist
Fueling the hustle
We know cash flow doesn’t always line up with fuel needs. We’re here to bridge that gap so the hustle never has to stop.
Simple & fair
No hidden fees, no confusing terms — just a clear, practical solution designed to keep you moving forward.
Stronger together
When drivers thrive, families and communities thrive. Our mission is to create tools that uplift not just individuals, but the people who depend on them.
Be part of the journey
Want to join the waitlist or help shape eThela from day one? Click below to get started - we’d love to build this with you.
Stay in touch
Follow our journey and be the first to know when we offically launch!